Local Talent Spotlight: Discovering Chef Sadam Emad’s Culinary Journey

Chef Sadam Emad is admired for his innovative approach to Middle Eastern cuisine. As a TV chef on Roya TV, he creates extraordinary dining experiences that blend traditional flavors with modern techniques. In this interview, we explore how he is shaping the culinary scene in Jordan.

A Recipe for Success

Sadam highlights the significance of his career milestones: “Having my own cooking show on Roya TV helped me gain influencer status and reach over 244,000 followers on Instagram.” He emphasizes that launching his pop-up kitchen and collaborating with top brands, renowned hotels, and embassies have allowed him to share his culinary creativity with a broader audience. “These experiences have been incredibly rewarding and fulfilling,” he states, underscoring how they have enhanced his career growth significantly.

More Than Just a Chef

Sadam differentiates a TV chef from a traditional chef by noting, “A TV chef combines culinary skills with charisma and effective communication.” He explains that engaging and entertaining the audience is crucial, and maintaining the quality and creativity of the dishes ensures the experience is educational and inspiring. Unlike traditional chefs, who primarily focus on creating exceptional dishes, TV chefs often influence food trends and showcase their personality, reaching a wider group of food enthusiasts.

Evolving Palates in Jordan

Describing the food scene in Jordan, Sadam states, “Jordan’s culinary scene is vibrant and evolving, blending traditional flavors with modern techniques.” He notes a growing appreciation for innovative dishes that respect Jordanian heritage, which he believes is a promising sign for the country’s gastronomic landscape. As for consumer preferences, he observes that Jordanian diners appreciate hearty, flavorful dishes. While traditional foods like mansaf and maqluba are favorites, there is a rising interest in healthier options and global cuisines, especially among the younger generation.

What's Next for Chef Sadam?

Looking to the future, Sadam shares his excitement about his pop-up kitchen, which has been a significant milestone. He collaborates with brands like Brunies at St. Regis to create memorable dining experiences. Additionally, working with Cozmo has allowed him to enhance his culinary creations. He describes his collaboration with the Thai embassy as an incredible opportunity to share his culinary style with a larger audience.

Sadam has plans to launch supper club experiences in some of Amman’s most beautiful spots, providing guests a personal connection to his cooking while experimenting with Middle Eastern flavors in innovative ways. He also expresses excitement about the possibility of opening his own restaurant soon, which would allow more people to enjoy his food regularly. “Overall, these experiences have been incredibly rewarding, contributing to both my personal and professional growth,” he concludes.

Chef Sadam Emad is not only reshaping Jordan’s food culture but also inspiring a new generation of chefs and food enthusiasts to embrace innovation while respecting tradition.