Palestinian Star Elyanna Leads Coach’s Ramadan Campaign

Finally, Palestinian representation is shining on a global scale! Coach has unveiled its Ramadan 2025 campaign, and the face of it? None other than Palestinian-Chilean singer Elyanna. In an industry where representation has often been overlooked, this moment marks a powerful step forward, one that puts Palestinian artistry, culture, and resilience in the global spotlight.

Born in Nazareth, Elyanna comes from a family steeped in artistic tradition. Her mother and grandfather are both Palestinian poets. This rich cultural heritage shines through in her music, where she blends Arabic melodies with modern beats. From her viral covers to headlining major festivals like Coachella, Elyanna has built a name for herself as a trailblazer, redefining Arabic music for a new generation. Now, she’s bringing that same energy to Coach, fronting a campaign that embraces tradition, style, and cultural pride—all while proving that Palestinian talent belongs on the world stage.

But this isn’t just about fashion; it’s about impact. Coach’s Ramadan campaign also highlights charitable efforts, reportedly supporting Palestinians in Gaza. With ongoing struggles affecting countless families, this initiative couldn’t come at a more important time. It’s a reminder that fashion isn’t just about aesthetics; it can also be a platform for advocacy, awareness, and meaningful change.

Seeing a Palestinian artist at the forefront of a major brand’s campaign is more than just representation; it’s a statement. It’s about rewriting narratives, breaking barriers, and amplifying voices that have long been overlooked. And Elyanna? She’s making sure the world hears it loud and clear. 

Source: Vogue Arabia