The “Ariana Effect” How One Instagram Link Helped Raise $801K for Palestinian Children

Ariana Grande’s success in helping raise more than $801,000 for the Palestine Children’s Relief Fund (PCRF) by January 2026 highlights a growing shift in what fans expect from celebrities during humanitarian crises.

Grande’s involvement went beyond statements or symbolic posts. After sharing a direct donation link on Instagram in May 2024, PCRF reported a $40,000 spike in donations within minutes. Her continued promotion over the next two years transformed that initial surge into sustained, measurable aid—nearly reaching $1 million.

As praise for Grande spread, critics revisited a long-deleted 2016 tweet by Selena Gomez that read, “Oh lol so that means if I hashtag something I save lives?” The comment resurfaced in 2026 as online debate intensified over the responsibility of influential figures to use their platforms for tangible action rather than commentary.

Gomez has previously faced criticism for her approach to activism, including backlash over hashtag-based advocacy in 2018, extended social media breaks during humanitarian crises between 2023 and 2025, and a 2025 immigration video some labeled performative.

Together, the renewed discussion reflects a broader cultural shift: audiences are increasingly measuring celebrity activism not by visibility, but by impact.

Source: Roya News